An author platform is very important to begin to build. It can be grueling but it can also be a great deal of fun.
In this day and age, as painful as it is to admit, agents and publishers are drawn to writers who have evidence of a platform already in play. This is partly because it means there is already a readership ready to purchase any books that may be signed on, but it’s also partly because it shows a willingness on your end to do some of the hard yards of marketing. And I say ‘hard yards’ because building a following is not easy. It takes time, it takes dedication, it takes vulnerability. So if an agent or publisher can see you already have people interested in your words – whether through blogging or other social media avenues – that tells them that they can consider taking you seriously as well.
I know, I know, it kind of sucks. I mean, what happened to the good old days when all you needed was to write a decent story? Well…
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